Inclusion Always Wins Merch
Global Detroit is nonprofit focused on immigrant welcoming and economic development.
BRIEFDevelop a brand-aligned illustration and merch that can be used for for team and donor gifts. Use an inspiring and universally appealing message.
APPROACHI designed a text-based graphic adapted from a direct quote by Global Detroit’s Managing Director, Dr. Alaina Jackson. The simple statement—Inclusion Always Wins—says that a strategy which prioritizes inclusion for all will always be more effective and sustainable that one that doesn’t.
APPROACHI designed t-shirts, tote bags and stickers, which were used as gifts for donors and staff. The merch added a new dimension to fundraising campaigns, where gifts for donors at different levels increased donor engagement and dollars raised.